30 TikTok Hashtags to Use in Your Promotions

TikTok is a highly-active platform that attracts over 800 million monthly users. Using the right hashtags can help you stand out from the crowd and increase your visibility.

The key to choosing the best TikTok hashtags is to understand your goals and target audience. Popular hashtags are great for broad exposure, but niche ones are better for targeting a specific group of people.

1. For You

Using TikTok hashtags can boost engagement and help your brand stand out on the platform. But you must make sure that you are using them in a way that will benefit your content and audience.

Hashtags are a tool to organize content by category and help users search for content. They also provide a means of communicating brand values and connecting your video with consumers.

To get the most out of your hashtag strategy, choose a variety of trending, popular, and niche hashtags that align with your target market. Choosing the right hashtags can help your brand reach new audiences, build community, increase followership, and generate more leads.

Use trending hashtags early on to capitalize on the momentum and gain visibility. This can also help you to create a following on TikTok, which can lead to more traffic to your website and business.

You can also use the “For You Page” (FYP) on TikTok to find more potential fans. This is an algorithm-driven feed that serves up content to users based on their viewing history and interactions with other users on the app.

2. For Your Page

Hashtags are a crucial element of any social media marketing strategy. They can help you cultivate a community, establish thought leadership, connect with potential customers, and impact your bottom line.

TikTok is a social media platform that uses hashtags to group videos around topics and interests. It also allows users to create branded hashtag challenges that encourage user-generated content.

Branded hashtags are a great way to build a community and promote your business. The most popular branded hashtags have millions of views and thousands of response videos.

It’s important to be careful when choosing hashtags for your TikTok posts. You don’t want to use hashtags that are irrelevant or spammy. You should also try to avoid using too many hashtags because this can lead to your post looking cluttered and unprofessional.

To find relevant hashtags, research your competitors and look at the hashtags that they use in their videos. This will help you identify which hashtags are working well for them and which ones you can use in your own videos.

3. For Your Audience

TikTok hashtags are a powerful way to reach your target audience on the platform. They help users discover and share content related to a specific topic, and they can also be used to uncover influential accounts that are creating TikTok content related to the hashtag.

Branded TikTok hashtags are a great way to build a community around your business. This will give your followers a reason to engage with your content, which can lead to more sales and brand recognition.

You can use hashtags to promote new products, events, or special occasions. For example, Fenty Beauty, a cosmetics company by Rihanna, uses hashtags #fentybeauty, #glowyskin, and #EAZEDROPLIT to market their latest skin care product.

These branded hashtags are clickable, and TikTokers can instantly find all of the videos attached to that hashtag in a single click.

You can also use hashtags to create a challenge, like the TikTok #WorkFromHomeChallenge created by Jiayang, a video creator who shares work-from-home content. This challenge encourages followers to post their own videos based on the hashtag. It also encourages users to tag their friends and followers in the comments.

4. For Your Fans

Hashtags are an important part of TikTok, and there are plenty of ways that you can use them in your promotions. This is especially true if you’re looking to boost your brand awareness, engagement and reach.

For starters, hashtags make it easier for your audience to find content they’re interested in. They’re also a great way to build your community on the platform.

Another benefit of hashtags is that they’re easy to remember and can be used to categorize your content. That’s why it’s important to create a set of hashtags that are relevant to your business and its products.

You should also use a mix of trending and niche hashtags to ensure that your content is reaching as many people as possible. This will help you get the most out of your hashtag strategy and drive traffic to your videos.

5. For Your Business

If you’re familiar with social media, you probably already know that hashtags are an effective way to group content and make it easy for people to find what they’re looking for. TikTok hashtags work in the same way, helping to sort videos into logical categories and making it easier for users to find content relevant to their interests.

Branded hashtags can also help build communities and connect users with shared interests & goals, increasing engagement & collaboration. One of the most successful TikTok challenges ever was #eyeslipsface, which was created by E.L.F cosmetics and went viral, with 3 million user-generated videos & over 5 billion views.

Hashtags are a great way to increase your reach on TikTok, but you should always choose the best ones for your content and page. Popular hashtags are good for attracting a broad audience, but niche tags can help you target a specific demographic of followers who are more likely to engage with your content and move further along in the sales funnel.

To find the right hashtags for your business, start by researching the hashtags that are already being used in your industry or niche. This will give you a good idea of what’s already working for others and can help you to develop a strategy that will stand out from the crowd.

6. For Your Competition

Using TikTok hashtags in your promotions can increase reach, engagement, and conversions. But, like all social media platforms, you should choose the right ones.

The best hashtags are short, easy to remember, and relevant to your content. Hashtags also allow your audience to search for specific content on a topic, so you can find and share interesting and engaging videos that match your goals.

Branded hashtags are a great way to get your TikTok content seen by your followers and inspire new fans. DuoLingo, for example, always tags their TikToks with the branded hashtag #duolingo.

A branded hashtag is the most effective and efficient way to reach your target audience on TikTok. It allows you to reach your entire community, including influencers, and helps promote your brand in a natural way.

In addition, a branded hashtag can also encourage fans to participate in challenges that are unique and innovative. These challenges can be a fun way to create engaging content and build relationships with your fans.

7. For Your Community

TikTok hashtags can help you build a community around your brand or business, encourage video creation, and improve your visibility. For instance, a bakery owner using #DayInMyLife shows off her typical workday and a makeup artist using hashtags like #Makeup or #Beauty can inspire new followers to create videos based on that hashtag.

Aside from branded hashtags, users can also use trending and topical TikTok hashtags to drive more engagement. These hashtags can help you stay up to date with current trends in your industry and give you ideas for creating content that aligns with them.

To discover relevant hashtags, start by searching for them on the TikTok website. This will show you what other accounts are creating content related to that tag and how many views they’re getting.

You can then try experimenting with different hashtags and see what works best for your brand. Some experts recommend using three to five hashtags for each video. While it’s possible to use more than this, it’s not recommended because it can appear spammy.

8. For Your Brand

Hashtags are a great way to boost the visibility of your content on TikTok. They allow the algorithm to decide who to send your video to and help users search for specific types of content.

However, it is important to use hashtags wisely. Too many tags will look spammy and detract from the quality of your content. Using a mix of trending and niche hashtags will also increase your exposure.

To find the best hashtags for your content, research what’s popular on TikTok and check out your competitors’ hashtags to see what works for them.

A good rule of thumb is to use 4-6 relevant hashtags per video. This ensures that your content is relevant and engaging to the audience you are trying to reach.

It’s a good idea to mix popular and niche hashtags to attract a wider audience, but it is essential to limit the number of tags used to avoid spamming. You can also try a trial-and-error method to determine which hashtags are most effective. This can take time, but it is a great way to learn which tags are working for you and your brand.