27 TikTok Marketing Tips for Your Business

While it’s easy to get carried away with the popularity of TikTok, it’s important to focus on your business goals and target audience before you dive in.

Start by researching your competitors’ strategies on the platform. This will give you an idea of what they’re doing and how to improve your own content.

1. Focus on Engagement

Increasing engagement means your employees feel their work is meaningful and that they’re contributing to your business goals. It also reduces turnover costs and boosts productivity.

The best way to increase engagement is by understanding your audience. This includes putting together a customer persona and identifying what types of content they like.

You can even research TikTok trends to get an idea of what content is popular. This will help you create a more effective campaign that reaches your desired demographic.

Engaging content is an essential part of any social media marketing strategy, and it’s particularly important for millennials. These users value authenticity over anything else. Creating content that’s fun, quirky, and engaging is a great way to attract the attention of this demographic.

2. Create Fun Content

One of the best ways to make your TikTok content stand out is by creating fun videos. Add some filters, music and effects to your videos to increase engagement.

Another good way to find ideas for your content is to search for keywords that are associated with your business. This will help you create content that meets your brand’s specific needs.

You can also take inspiration from other businesses on the platform. For example, Duolingo has a great reputation for fun on TikTok, and its marketing team leans into this with wildly chaotic owl mascot content.

Another way to boost your engagement on TikTok is by creating tutorials for your products or services. This can be a great way to drive traffic to your website and generate user-generated content for you to share on your own social media channels.

3. Define Your Tone and Voice

As with all marketing channels, it is important to define your tone and voice. This will help ensure that your content is relevant and effective for your target audience.

A brand’s tone of voice is a key factor in creating a relationship with the audience and building trust. It should be consistent with the brand’s values, key offerings and other channels.

TikTok is an excellent way to reach a broad audience, but it is important to understand your target audience first. This will allow you to create content that your followers enjoy and will ultimately help build a following for your business on the platform.

One of the most popular trends on TikTok is lip syncing, dance challenges and comedy videos. It’s crucial to create a theme around these types of videos and use them to humanise your brand.

4. Engage with Your Audience

As the social entertainment platform TikTok continues to grow in popularity, it’s vital to stay up-to-date with trends and create engaging ad campaigns. This requires capitalizing on the latest tips and tricks, utilizing analytics and tapping into the power of TikTok creators.

When implementing your TikTok marketing strategy, engage with your audience by sharing their content. This is an excellent way to drive more traffic to your website, build brand loyalty and create positive user experiences.

Another way to engage with your audience is to get them involved in your business. Whether it’s through contests, giveaways or even simply providing them with an opportunity to be featured in your videos, these strategies can help you reach new audiences and increase engagement.

5. Invest in a TikTok Business Account

For a brand, TikTok is a great place to promote user-generated content (UGC), like product launches, tutorials, and behind-the-scenes content. This allows you to tap into a large, engaged audience that may not be available on other platforms.

It also gives you access to marketing tools, such as analytics and ads. This is especially useful for brands that are looking to increase their social media visibility and generate leads.

It’s important to invest in a TikTok business account if you want to use the platform as a way to drive traffic back to your website or blog. Creator accounts, on the other hand, do not have this feature.

6. Utilize In-Feed Ads

TikTok is one of the most downloaded non-gaming apps in the world, with users spending a daily average of 95 minutes on the platform. This makes it a great platform for brands to target their audience.

Whether you’re a start-up or a big brand, TikTok offers several advertising options to help you reach your marketing goals on the platform. In-Feed ads, TopView ads, and Spark ads are just a few of the ad types available on TikTok.

Unlike other video ad formats, TikTok In-Feed ads auto-play within the user’s For You feed without disrupting their scrolling experience. They’re up to 60 seconds long (although they’re recommended to be between 9 and 15 seconds), play with sound on, and look and feel like native content due to their same user interface as organic TikTok posts.

7. Create a TikTok Account for Your Brand

TikTok is a popular social media platform, but it can be intimidating to get started. The first thing you need to do is decide whether a TikTok account is right for your business.

TikTok has two account types: personal and business accounts. Both are useful for your business, but a business account will allow you to add links and promote your website within your profile.

A business TikTok account can help you drive brand awareness, advertise your products and services and increase video views and engagement. You can also use this account to earn money from your TikTok videos.

In order to create the best content, it’s important to understand your target audience. Ultimately, this is what will drive the success of your TikTok strategy.

8. Use the SMART Goal Setting Process

SMART goals are one of the most effective ways to set clear objectives for yourself and your business. They allow you to break big goals down into manageable steps.

The SMART goal-setting process is made up of five elements: Specific, Measurable, Achievable, Relevant and Time-Bound. Each element of the SMART goal-setting process is essential for ensuring that you achieve your desired outcome.

This TikTok recommends breaking your biggest goals into attainable chunks, which can help you stay motivated and avoid becoming discouraged. This can be especially helpful for career, personal skills and health-related goals.

Once you’ve created a SMART goal, it is important to have a clear deadline for its accomplishment. Without a clear timeline, projects can drag on and fail to meet their outlined success metrics.

9. Create a TikTok Campaign

With millions of users, TikTok is an exciting new platform that offers many opportunities for brands. But it’s important to understand the platform before you jump in head first.

You should start by researching the best content trends and finding a style that will resonate with your audience. This will help you create videos that consistently boost engagement, views, and follows.

Next, you’ll want to choose a target audience for your ads. This can be done through TikTok Ads Manager, which allows you to create both a Custom Audience and Lookalike Audience.

You can also target your ads to specific demographics, like age, gender, interest, operating system, location, language, and device type. This will ensure that your TikTok ads reach your desired audience.