23 TikTok Advertising Strategies to Try in 2023

23 TikTok Advertising Strategies to Try in 2023

TikTok is a super-popular social media app that has already surpassed Snapchat and is set to overtake Instagram. With over 3 billion downloads, it’s a great marketing platform for brands to get their products in front of the Gen Z audience.

TikTok offers a variety of advertising options, including In-Feed and TopView ads. These can be created using the TikTok Ads Manager (categories: image ads, video ads, spark ads).

1. Create an Ad Campaign

TikTok is a video app that lets users create short-form videos, typically 15 to 60 seconds. The platform saw more than 1 billion daily users in 2022 and is available in more than 150 countries.

In 2023, the focus for brands should be to create content that reflects their brand values and resonates with their target audience. This includes content that is fun, relatable and entertaining. It also means using a wide range of creatives, and thinking about the way that TikTok users consume and create videos.

To get started with your TikTok advertising campaign, first decide your objectives (Reach, Conversions or App Installs). Next, you will need to set your budget and ad schedule. Then you will have to choose the ad group, placements and targeting and optimize your ads.

The ad is displayed as the first screen that a user sees when they open the app, so it’s important to make sure that the ad captures the attention of users. You can add a caption that explains how your product works or links to a landing page.

It’s also a good idea to use full-screen video in your ad campaign. This will help to increase video views and reach, and it’s a good way to make sure that your ad looks like it belongs on the platform.

Finally, you should consider incorporating keywords into your TikTok ads. During the development process of your ad, try to look for terms that are trending and relevant. These keywords are often searched by TikTok users, and can be a great way to get your ad noticed.

TikTok also allows brands to sponsor the content of influencers, which can increase awareness and engagement. This is a great way to reach new audiences without having to pay a lot of money.

2. Share Your Ads on Other Platforms

TikTok is a popular video-sharing app with more than 1 billion users worldwide. Many brands have used TikTok to reach a younger audience and drive engagement and sales. However, it is important to have an ad strategy in place before you start advertising on the platform.

TikTokers expect a personalized For You page and curated content, so brands need to create content that fits the audience’s unique tastes. That means focusing on niche content, not generic videos.

While this might seem counter-intuitive, it’s a strategy that has been proven to be effective for TikTok. For example, eBay launched a TikTok campaign based on its #SneakerShowdown community, which generated over 1.2 million engagements.

Another strategy that can work for brands on TikTok is to use hashtag challenges. These are a fun way to connect with the community and boost brand awareness.

Creating a video around one of these trends is an easy way to engage with your target audience and get noticed by new people. These videos are often shared and shared again, so they’re an excellent way to build your brand’s exposure.

In addition, these videos can also be shared on other platforms, such as Instagram. Just make sure to use a social media marketing tool, like Dash Hudson, to manage your content and UGC.

In 2023, TikTok is expected to continue its growth, and more brands will allocate more of their ad budgets towards the platform. That means brands need to think about how they can maximize their ad budget and get the most out of their investment. With these 23 tips, you can make the most of your ad campaign and get a great return on your investment.

3. Build a Community

TikTok is an emerging social platform with a large number of users. This is a big opportunity for businesses to create unique content for their audience and implement TikTok advertising strategies.

One of the most effective TikTok advertising strategies is to build a community. This requires a lot of work and undiluted effort, but it can be very beneficial for your brand in the long run.

A great way to start building a community is to focus on a niche topic that your target audience will find interesting and engaging. This may include creating videos centered around your most popular product or offering behind-the-scenes content that focuses on your business in general.

By creating original, creative content, you will be able to establish yourself as a go-to account for any kind of niche on TikTok. This will allow you to create a strong reputation and attract more followers.

Another way to build a community is to participate in TikTok challenges, trends, and dances. These formats are unique and fun, and they help you reach new audiences.

As a result, they’re more likely to hit the ‘like’ button and engage with your content. This also shows the algorithm that you’re a brand with genuine interest in your audience.

The next step is to interact with the community on a regular basis. This can be done through direct messages or comments. This will demonstrate that you are a brand that cares about its customers and wants to be part of the TikTok community.

As you can see, there are a lot of ways to build a community on TikTok, and you can do it on your own or with the help of an experienced social media manager. It’s important to remember that this is a community, and they will want to be treated as such.

4. Repurpose Your Content

TikTok is one of the fastest-growing social platforms for businesses and it’s important to have a strategy for how to repurpose your content. This will help you to reach a wider audience and generate more leads.

A great way to repurpose your content is to create new videos that are relevant for the platform you’re promoting on. This will make your content more engaging and effective on the TikTok app.

Some businesses may not have a lot of video content available for repurposing, but they can still use images and GIFs. This is especially useful if your content has a creative, quirky, or fun tone.

Brands like Sephora and Wordtune repurpose content that demonstrates their products or how they work. But they also make sure to add in a call-to-action and hashtags to help people discover the brand.

Another example is clean makeup company Saie, which repurposes video clips that show their products in action. They also post about their sustainability efforts.

You should only repurpose content that is relevant to the platform you’re promoting on. For instance, if you’re sharing a video for Instagram but it has a sound that won’t be appropriate for TikTok, you should change it up.

If you’re repurposing a video for YouTube, it’s important to make sure the video is vertically-shot. Otherwise, you’ll be losing out on engagement and views because YouTube viewers expect long-form video content.

Repurposing your content is a great way to save time and get more exposure. However, be careful not to overdo it. Weaver says that one of the worst things you can do is jam your content into a platform that it doesn’t naturally fit.

5. Create a Shareable Link

The TikTok platform is one of the fastest-growing social media platforms. Its popularity has grown to over a billion users, with a diverse audience that ranges in age and background. This makes it a great platform for brands to use to reach new audiences and drive engagement, sales, and subscriptions.

As a result, many businesses are using TikTok to promote their products and services. However, TikTok ads aren’t all created equal. In order to achieve the best results, it’s important to have a strategy in place that helps you make the most of your investment.

One way to do this is by creating a shareable link. This link can be shared through text or a video. The key is to make it easy for viewers to find the link and click it.

Another strategy is to make your links short and memorable. This can be done by using URL shortening tools.

Finally, you should also include a link in your bio. This can be a great way to direct your followers to your website or eCommerce store, or even a landing page tool like Start Page.

The link in your bio is a great way to boost awareness and brand favorability. It can also help your business grow and build a community.

Getting creative with your link can be challenging, but it’s well worth the effort. In fact, you may be surprised at how effective this tactic can be.

If you haven’t tried this strategy yet, now is the time to do so. It’s one of the most effective ways to grow your business on TikTok, and it can be a cost-effective method as well.

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