As the newsfeed algorithm on Instagram continues to evolve, it’s crucial to constantly evaluate your strategy. It’s also important to adjust your content as needed.
To help you do this, we’ve compiled 21 Instagram strategies for building your brand. By following these tips, you can quickly start seeing results and increase your business’s visibility on the platform.
Whether you’re looking to build your brand or simply take better photos for your social media feeds, you’ll need to invest in a good camera. Using your smartphone to capture and upload content can be very handy but it isn’t always the best option, especially when you want high-quality photos that stand out.
Thankfully, there are some excellent camera options available, including some of the latest smartphones (opens in new tab) which can shoot Raw images and 4K 60P video. If you’re just sharing photos on Instagram then a top-of-the-line phone camera will be all you need but if you’re looking to boost your business through photography then it’s worth considering investing in a higher-quality camera.
As well as being more durable than phones, a good camera will also provide you with better image quality and dynamic range, which is the amount of information captured in very bright and dark areas of your shot. This is a crucial feature for ensuring that your photos look their best and will help you stand out from the competition on Instagram.
If you’re looking for a great all-rounder, the Canon EOS Rebel T8i is an ideal choice as it offers both high-quality still and video footage at an affordable price point. The APS-C sensor provides an excellent resolution for both images and videos, while the 24 fps helps ensure fast-paced footage.
If you’re looking for a more professional-grade camera, a DSLR will provide you with the best possible results. This is particularly important if you’re aiming to create cinematic Reels for Instagram which can be very difficult to achieve on a smartphone. As well as being more reliable and durable, a DSLR will allow you to take more shots at once. You should also look for a camera that can charge quickly so you don’t have to worry about it running out of battery.
Editing your photos properly is a critical step in building your brand and engaging with your audience. It doesn’t require you to have a top-of-the-line camera or a production studio, but it does take time and knowledge of how to use Instagram’s photo editing features effectively.
The key to posting photos that stand out on Instagram is composition. The photo should have a clear focal point and a cohesive look. This ensures that viewers can easily identify where they are in the frame and what to look at, which is essential for conveying your message efficiently.
For example, you can create a visually appealing image by choosing an appropriate color palette. This could mean using black and white images or experimenting with color tone and intensity to achieve the look you want.
You can also add texture to your photos by using the structure tool in Instagram. This increases sharpness and brings out details, but it’s important to avoid overdoing this feature because excessive textures can appear unnatural and distract from the subject of the photo.
If you’re taking photos on challenging lighting conditions, you may need to increase contrast and brightness levels. This can be done in the app’s structure tool or with the help of a third-party tool, such as Snapseed.
It’s also a good idea to crop your photo to one of the standard Instagram photo aspect ratios: 1:1 or 4:5. This will ensure that it looks its best in both the desktop and mobile apps.
Lastly, don’t forget to save your edited photos to your favorite album in your iPhone. This will allow you to quickly access them when you need them later on.
Hashtags are a great way to add context to your social posts. They also help your content get seen by other people and make it easy for them to search for it.
When used strategically, hashtags can help your brand reach a bigger audience, raise awareness about your brand, and target a very specific group of people, among other things. However, they can be tricky to use effectively.
The first step in using hashtags strategically is identifying your goals. You can achieve these goals by selling your products, boosting your visibility, or raising awareness for a social cause, among others.
You can do this by setting up a strategy that includes branded and campaign hashtags, event and community tags, and industry and descriptive hashtags.
Another effective hashtag strategy is joining a trending topic or conversation on social media. This is a great way to boost your brand’s reputation and attract new customers, as well as build your audience’s loyalty.
Getting in on a trending topic will make your post more visible to users, and it can also spark conversations and create interest in your brand. If you’re a sports brand, for example, participating in the World Cup conversation will help your posts appear in searches and feeds related to the tournament.
For example, Sephora launched a hashtag campaign to celebrate hitting the 200K fan-following mark. They encouraged fans and followers to share their unique moments with the #SephoramyFans hashtag.
It’s important to understand that there are no rules when it comes to hashtagging on Instagram, Facebook, Twitter and other social media platforms. You’ll need to do your research and test different strategies to determine which ones work best for you.
Instagram offers location-based hashtags that allow businesses to reach potential customers and followers around the world. These tags will bring up your post in searches that are specific to that location and can help increase engagement on your posts.
Whether you are a local business or have an ecommerce store, using location-based hashtags can have a significant impact on your social media marketing strategy. They can also boost your Stories reach and make them more discoverable in search results.
Geotags are precise latitudinal and longitudinal coordinates of physical locations that can be added to an image or video on Instagram. They are based on the GPS of a mobile device and can either be geographical (for example, a city or town) or business-specific.
If you’re a local business, it’s important to take advantage of this functionality and connect your Facebook Business Page with your Instagram Business Profile. This way, when you add a location tag to your photos and Stories, it will automatically populate within the Instagram app.
This will let your target audience find and follow you on the platform, which can have a huge impact on your brand awareness and sales. You can also track the performance of these hashtags in Insights to determine which ones are bringing you the most engagement and potential customers.
To maximize the impact of your hashtags, try to diversify them with different types of tags. For example, you can use a few location-based hashtags to reach a wide range of consumers in your area, while also using branded tags that are exclusive to your store or product. In addition, you can also encourage your fans to share user-generated content that uses these branded tags.
Using user-generated content is a proven way to boost your brand’s visibility and build trust among potential customers. Specifically, customer photos can lead to higher conversions on your website because they allow potential buyers to see what other people have experienced with your product or service.
Adding customer photos to your site can also help increase the number of organic visitors. The key is to curate images that are in line with your brand’s aesthetic.
This means choosing high-quality, interesting, and unique pictures that successfully mimic your brand’s tone. For example, if you are a creative agency that’s known for its unique style and quirky approach to social media, you should choose user-generated photos that reflect that ethos.
Another benefit of sharing customer photos is that it helps you connect with your audience in a more meaningful way. For example, Adobe uses Instagram to cultivate a sense of community with its followers. They often post photos of their own customers’ work and encourage them to share their own.
The company also takes advantage of hashtags to promote their products. When their customers share their photos with specific hashtags, they are more likely to be seen by other users.
Finally, brands who are using Instagram as a primary marketing tool can take advantage of the platform’s native analytics features. These include the ability to see how many views a photo receives, what hashtags were used, and whether the photo was regrammed or shared.
Ultimately, leveraging Instagram is an effective way to build your brand and attract new customers. But it’s important to keep in mind that it isn’t an easy task. You need to invest in the right resources, like a good camera, graphic templates, and a solid marketing strategy.
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