20 Instagram Content Ideas for Your Business

20 Instagram Content Ideas For Your Business

If you want to grow your audience and sell more, then you need to share valuable content on Instagram. But how do you do it?

The best way to get started is by being experimental. Try out different types of content and keep sharing regularly.

1. Product Photos

Product photos are essential for ecommerce businesses, as 75% of online shoppers rely on them to make a purchase. They represent your brand and its values, and they show customers how your products look in real life.

To capture images that stand out, it’s important to use a high-quality camera or a cell phone with excellent photo editing features. This way, you can take truly impressive photographs that will help you sell more of your products and increase your conversion rate.

Whether you have a small budget or a large one, you can still create amazing product photos for your business. You just need to know where and how to start. With the right guidance, you can easily capture compelling product shots for your Instagram account.

2. Explainer Videos

Explainer videos are a great way to communicate the value of your products and services. They can also be used to train employees, B2B partners, or customers about new concepts or processes.

If you’re using explainer videos for marketing, you’ll want to make sure that they’re brief and engaging. This is important because the average attention span of an adult is eight seconds.

After you’ve gotten their attention, it’s time to go into more detail. Testimonials, features, and benefits are all great things to include in this stage of the video.


Quotes are a great way to diversify your content on Instagram, especially for brands that focus on a more human side. They can help you connect with your audience and create relationships that go beyond likes.

The best part is that quotes are free to use!

Adding a quote to an image is a quick and easy way to add value to your Instagram feed. You can choose from a variety of fonts, backgrounds, and filters to make your quote stand out.

There are a lot of cool quote makers out there that can take your Instagram captions to the next level. These apps will help you create inspirational quote images that are sure to get your followers engaged.

4. Memes

Memes are a type of social media content that can increase your brand’s reach. They are fun, relatable and easy to create.

They can also humanize your business and showcase complicated concepts like company culture uniquely. However, there are a few dos and don’ts when using memes on your business’s social media channels.

First, you need to know who your audience is and what they want from your company.

Second, you need to choose a relevant meme that will help your target audience connect with your brand.

Finally, remember to use your memes sparingly so that they don’t seem too forced. Memes are best used to enhance your social media content, not to overshadow it.

5. Reviews

Online reviews are a great way to increase your business’s visibility and build credibility with potential customers. They also help you level the playing field when it comes to search engine optimization (SEO).

One of the best ways to get reviews is by asking your current and former customers for their feedback. This can be done via email, SMS, or a social media campaign that asks them to leave a review on your behalf.

Another way to promote your brand is by sharing your customers’ unique photos and stories. This is a great way to showcase the real people behind your brand and will help you develop an authentic relationship with your audience.

6. Behind-the-Scenes

Behind-the-scenes content is a great way to show the real, human side of your brand. It helps people connect to you as a person and build trust in your business.

This can include a glimpse of your team in their normal work environment, an event in the works, or a new project that you’re working on.

Using behind-the-scenes photos or video to showcase the process of a product, service, or brand can be very powerful on social media.

A behind-the-scenes video of your employees describing their personal goals or how they’ve made it to where they are today is also an excellent marketing strategy that can help you establish your business as a company that’s fun and not afraid to take risks.

7. Ask Questions

Asking questions on Instagram is a great way to build engagement with your followers. It helps create meaningful and organic discussions with your audience, and it can lead to interesting discussions about your brand and products.

Depending on your content strategy, you can ask questions about your business or industry, or you can ask more general, thought-provoking questions. For example, if you’re a travel blogger, you could ask your followers where they’d like to visit next.

Similarly, if you’re an entrepreneur, ask your audience what they need to be successful in their careers. This can help you identify potential improvements in your product or service. It also lets you know which type of content your audience is most interested in.


Reposts are a great way to connect with your audience and increase your reach. It’s also a great way to build trust with your followers.

A repost can also be a great way to add variety to your feed, as it’s not always possible to create original content all the time.

Fortunately, Instagram has recently started testing a new repost feature. According to screenshots published by app researcher Alessandro Paluzzi, this new feature will allow users to reshare a post or reel in the same way they can reshare Stories.

It will give followers the chance to respond to a repost with their own thoughts and help the original creators be credited for their work. It’s not yet clear if the feature will be released to all users or only to those who have a premium account, but it’s expected to become available soon.

9. Sponsored Posts

Whether you’re an influencer or a brand, sponsored posts can be a great way to boost your Instagram marketing strategy. They can reach new audiences, generate high buying intent, and increase your overall visibility on the platform.

To prevent Instagram from taking down posts, influencers must disclose all paid partnerships. This transparency helps to foster trust between brands and influencers.

For eCommerce brands, this means using influencers to create branded content and promote their products through a variety of mediums.

The key to a successful sponsored post is creating engaging content that your followers will love. It’s also important to use trending hashtags and keep your account active so that your posts are more likely to appear on the Explore page.

10. Time-Lapse Posts

Time-lapse posts are a great way to showcase your business in a visually stunning manner. They can be used for a variety of purposes, from showcasing behind-the-scenes work to showing customers how to use your products in a unique way.

The key to a successful time-lapse post is capturing high-quality images at set intervals and then combining them into one video. It’s also possible to add music and effects using a third-party app.

A basic kit for this type of photo shoot includes a camera with manual exposure settings, a tripod, an intervalometer or remote shutter release to take photos at pre-set intervals, and if you’re shooting a slower-moving subject, a neutral density filter (ND filter) can help stabilize the shots.

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