Instagram is one of the top social media platforms for small businesses, and influencer marketing is a great way to get your brand in front of potential customers. Read on for 15 tips you can use to promote your small business on Instagram.
Start by searching Google and social media for people who are influential in your niche. You can also find potential influencers by looking at your customer database, email list, or employees’ social media accounts.
An influencer media kit is a digital document that tells brands all they need to know about you and your content. It can help them determine whether you’re a good fit for their campaign and can save them time by eliminating unnecessary questions.
You can create your influencer media kit from scratch or use one of the many templates that are available online. These templates typically include a branded design, biography section, stats page, blank testimonials, pricing options, and other areas that you can customize to your needs.
The content in your influencer media kit should reflect what you’re all about and how you approach your work. For example, if you’re a photographer, your media kit should include examples of your best work and photos from previous collaborations.
Influencer marketing is a great way to get your brand out there and engage with a target audience. However, it’s important to follow influencer etiquette to ensure you’re able to build a long-lasting partnership with your chosen influencers.
For example, Instagram etiquette states that you should never ask an influencer to post a photo or video of your products without first getting their permission. This is particularly important if you’re looking to promote shoppable content on your account.
Similarly, the Federal Trade Commission (FTC) requires influencers to disclose any product endorsements they make on their social media accounts. Failing to do so can result in hefty fines and loss of your followers’ trust.
Reaching out to influencers is one of the most important parts of your Instagram marketing strategy. Influencers can help you boost your brand’s reputation, increase sales and create a loyal following of followers.
But before you approach an influencer, it’s important to research them. Make sure their follower demographics align with your target market, and review their content quality.
You should also look into their engagement rate – do they interact with their followers on social media?
Once you’ve found an influencer that seems to be a good fit for your business, you should draft up a pitch. This can help you break the ice and feel more confident in reaching out.
In order to maximize your influencer marketing efforts, you should create engaging content that gets attention and encourages followers to engage with your brand. This will lead to increased brand awareness and sales for your small business.
One of the most effective ways to do this is by showing consumers how to use your products in their lives. This content can be in the form of a blog post, video tutorial, or even an Instagram Story.
Using quotes and graphics is also a great way to boost engagement on your posts. Users love to share a quote they like, so be sure to make yours visually appealing and entertaining.
A great Instagram post takes time to develop, from coming up with the right hashtags to writing a compelling caption. Trying to create a post at the last minute is likely to result in less engagement than if you had scheduled it ahead of time.
Scheduled posts also allow you to publish content during prime engagement periods, such as lunch and the evening, which is a great way to increase your brand’s reach.
While it’s tempting to bulk schedule six months of content in one go, scheduling your posts too far in advance can lead to your business falling out of touch with important events and trends happening on the social media landscape. This could lead to poor engagement or a disastrous branding disaster.
Hashtags are an incredibly important part of Instagram influencer marketing. They not only help you get your content seen by more people, but they also show how well your posts are performing with Instagram’s algorithm.
Hashtags can be used in both your post caption and the comments section. They can be added manually or automated with tools like Later’s First Comment tool.
Use hashtags in your posts that are relevant to your industry and target audience. This will help your followers find you and understand what you’re all about.
If you’re not sure what hashtags to use, start by researching the most popular ones in your niche. This will help you understand how they’re performing with Instagram’s algorithms and how they might be useful for your own content.
Collaborating with other Instagram influencers is an excellent way to boost brand awareness and reach a new audience. This can help your business increase sales and brand loyalty in the long run.
First, select an Influencer with goals similar to yours. This will make your campaign easier to execute and ensure your relationship stays cohesive.
You should also consider whether your potential collaborator shares your values and messaging. A relationship built on trust is far more successful in the long run.
Another way to enhance your influencer collaboration is by hosting a contest and promoting user-generated content (UGC). This can generate viral buzz, win new followers, and increase engagement on your posts.
Instagram Stories are a great way to engage with your audience and humanize your brand. They also help you build brand loyalty and generate sales on the platform.
You can use Stories to promote special discounts and promotions for your small business. These can include coupon codes, downloadable resources, and even physical products.
Another effective strategy for using Stories to promote your business is to drive followers to your website. This can be done by adding links in your Story that direct users to your product page or blog.
Influencers can also use Stories to share behind-the-scenes pictures of an upcoming event or product launch. This helps create hype and anticipation before the big day arrives.
One of the most effective ways to boost your Instagram content is to share it with your other social media audiences. This can include Facebook, Twitter and LinkedIn.
Make sure that your posts are crafted to fit the style of each platform and are aimed at a specific audience. This will increase your chances of getting a click-through and a sale from each new follower.
It’s also worth noting that each social media channel has its own set of rules, and what works on Twitter may be completely useless on Facebook. Taking the time to create an interesting, unique post on each platform will be well worth your efforts. It will help give your business a sense of identity and show that you have spent some time thinking about what makes your company stand out from the rest.
Instagram’s e-commerce tools are a great way to drive sales directly from the platform. These tools include shoppable posts, shoppable stories and product stickers.
These features are used by over 130 million people monthly and can help you sell more products. They also help you build your brand as a shopping option and strengthen your online store’s SEO.
Checkout on Instagram is available for eligible US businesses and enables users to quickly complete their purchase and track their orders within the app. They can even buy multiple products at once.