14 Instagram Metrics to Track for Business Success

14 Instagram Metrics to Track For Business Success

To maximise your business success on Instagram, you need to track and analyse the performance of your content. This is especially important if your brand is focused on branding and awareness.

Reach is an Instagram metric that shows how many unique accounts have seen your content. This is a great metric to track for newer or smaller businesses as it’s key to boosting brand awareness.


A business account is a great way to track performance on Instagram and gain valuable insights. It also allows you to have a contact button in your profile that is a great way to engage with your followers and get them to buy products from your business.

Followers are an important metric for any business because they help you keep your audience engaged and interested in your brand. You can also track the growth of your followers to see if your marketing efforts are working or not.

A follower growth rate is more important for measuring the success of your marketing campaigns than just the number of followers you have. This metric will show you if your follower count is growing or not and if it is going up at a rate that is good for your business.

2. Reach

The impressions metric, which shows the number of times your content is shown, can be useful for tracking your marketing campaigns. It will also help you identify which hashtags are most effective.

Reach is another metric that you should be tracking for your business’s Instagram account. It tells you how many people have viewed your client’s posts.

This metric is particularly important for businesses that sell products or services, as it can be a good proxy for brand awareness.

In addition to reach, other key metrics include engagement rate and return on ad spend (ROAS). These are essential to monitor for business success, as they give you an indication of how much revenue your Instagram ads generate.

3. Engagement

Engagement is a term used to describe the number of interactions a post receives. This can include likes and comments on Instagram, as well as shares and retweets on Twitter.

This can be a useful metric for business success. It shows how your audience is reacting to your content and it also helps Instagram’s algorithm decide what to show you in users’ feeds.

The engagement rate can be calculated by dividing the total number of likes, comments, saves and clicks with the number of followers over a period of time and multiplying it by 100 to get a percentage value.


Instagram metrics are crucial for businesses, as they tell you how your content is performing. They also help you know if your audience is interested in what you’re posting.

One of the most important Instagram metrics is impressions, which tell you how many times your content has been seen by a user. This metric can be difficult to track, as it depends on Instagram’s algorithms.

To get an idea of how many impressions a post has made, go to the Instagram insights tab on your business profile page. You’ll need to use the mobile app for this, as the desktop site isn’t yet offering this feature.


Using hashtags correctly can increase engagement and help reach new audiences. In this way, they’re a great tool for business-building on Instagram.

Impressions, on the other hand, are simply the number of people that saw your post or ad (and may not have clicked through). They’re important for Instagram ads since they determine ad fatigue and conversions.

To track impressions in Sprout, go to your Business Profiles Report and choose Instagram. You’ll see the total and percentage change over a specific time frame.

Similar to impressions, reach also refers to unique people, not just the ones who follow your client’s page. This Instagram metric is another important one for tracking and can be calculated as follows:

6. Saves

Instagram is a crowded platform, filled with millions of posts from users all over the world. This means that a lot of great content gets lost in the shuffle.

If you want your content to be seen by as many people as possible, you need to be using the best strategy for Instagram. This includes tracking your most important Instagram metrics for business success.

The first metric you should track on Instagram is the clicks to your website. This is a crucial metric for marketers because it lets them see how well their marketing campaigns are performing.


Instagram has a lot to offer its 800 million+ users, but it’s also a crowded market. Some users use the platform to build their personal brand, while others are using it as a marketing tool to boost sales of products or services.

One of the most useful Instagram metrics to track is saving your content for later viewing. This is because saves are a great indication that your post is interesting and worth re-visiting. It can even have a positive effect on your search ranking in the algorithm-driven world of Instagram.

8. Direct Traffic

Direct traffic is a great metric to track for your brand because it shows that people are actually visiting your website and typing your URL into their browsers. It’s also a good way to find out how engaged your audience is with your content and whether they are likely to convert into paying customers.

In addition to people typing your website’s URL into their browser, you can also count direct traffic from offline marketing techniques, such as billboards and newspaper ads. This type of traffic is also called word-of-mouth, which suggests that one person was happy enough with your product to recommend it to another.

However, direct traffic can often be misleading. It can include visits from employees of your company, for example, if they’re browsing the company’s website using their work IP address. In these cases, you need to add a filter in your web analytics tool so that they don’t get logged as direct traffic.


It’s easy to see why Instagram has become so popular with businesses of all sizes. It’s a great way to reach an engaged audience, boost brand awareness and ultimately make money.

To succeed, you need to know how to track your business’ performance. This includes using the various metrics available through Instagram business tools, third-party analytics tools and your website’s analytics.

The most important metric to track is the number of impressions your content receives. This is a key indicator of how much traffic your Instagram posts are driving to your website, which can translate to more engagement, leads and sales. The best way to measure this metric is to do it at least monthly, which will allow you to identify areas that need improvement. This will allow you to focus on delivering the best possible experience to your users and convert them into customers.

10. Comments on Posts

Instagram is a great platform for businesses that want to promote their brand identity and connect with their customers. However, in order to be successful on this platform, you must have a strong strategy.

One way to ensure your social media marketing efforts are delivering results is to track key metrics. With a few simple tools, you can analyze your Instagram account and measure the success of your campaign or advertising.

While there is no single Instagram metric that can give you the overall picture of your client’s content, some important metrics to track are Followers, Impressions and Growth Rate.

Latest Blog Posts

The Impact of Social Media on Your SEO Strategy
The Impact of Social Media on Your SEO Strategy

The Impact of Social Media on Your SEO Strategy Social

Is AI the new electricity? Why it’s set to power the future
Is AI the new electricity? Why it’s set to power the future

Artificial Intelligence – The New Electricity Artificial intelligence is set

The Top 10 WordPress Plugins You Need for 2023
The Top 10 WordPress Plugins You Need for 2023

Top 10 WordPress Plugins You Need for 2023 WordPress is

How AI is revolutionizing healthcare
How AI is revolutionizing healthcare

How AI is Revolutionizing Healthcare Artificial intelligence (AI) has already

11 best html templates on themeforest
11 best html templates on themeforest

11 Best HTML Templates on Themeforest HTML templates are a