13 Instagram Stories Hacks for Your Business

13 Instagram Stories Hacks for Your Business

Instagram Stories are a great way to keep your followers engaged and increase your brand visibility. But to make them more clickable, you need a few hacks to turn your Stories into a powerhouse marketing tool.

One of the easiest ways to boost your brand’s Stories is to add branded stickers, like gifs and call-to-actions. Here are 13 Instagram Stories hacks that will help your business grow!

1. Use Animated GIFs

Adding animated GIFs to your Instagram Stories is a great way to boost engagement and give your content more personality. They also help you build a memorable brand image that your followers will remember.

You can also use them to direct your audience’s attention and make them pause. Add a GIF to your Instagram story when you need to highlight a particular aspect of your content or instruct your followers to do something, such as swipe up on a link or follow a hashtag.

The Instagram app allows you to access a huge library of animations through its partnership with GIPHY. These animated stickers are easy to find and can be a lot of fun for your followers to watch!

2. Use a Call-to-Action

A Call-to-Action is a vital component of any Instagram marketing strategy. It can help you generate more leads and increase your sales.

A good call-to-action tells your audience what action you want them to take. It can be as simple as buying your product or subscribing to your newsletter.

If you’re using Instagram Shopping, you can add a Shop Now button to your Instagram profile that directs your audience straight to your online store.

A clear call-to-action will ensure that your followers follow through with your instructions. It’s also a great way to encourage more engagement with your brand on Instagram, and will give you more traction in the platform’s algorithm.

3. Use a Hashtag

Hashtags are an important part of a successful Instagram strategy. They not only improve your discoverability, but also help your content reach the right people at the right time.

Hashtags help your followers and the Instagram algorithm understand what your content is about and who it’s relevant for. They also encourage your audience to share your content and grow your brand’s community over time.

However, using too many hashtags can make your Instagram posts look spammy and less engaging. This is why Instagram has recommended using only three to five hashtags per story since 2021.

4. Use a Reaction Sticker

Reaction stickers are a fun way to send a message to someone’s story. They appear as a set of six emojis when you swipe up on the screen, and Instagram will automatically send them to the person as a reply.

This sticker is a great way to humanize your brand and show fans that you’re working with them behind the scenes. It also allows you to tag people or businesses that may share your Stories, which can help reach new audiences.

There are a few different types of interactive stickers, including emoji sliders, poll stickers, and question stickers. All of them can be used to collect feedback from your followers, build community, and increase engagement on your posts.

5. Use a Countdown Sticker

A countdown sticker in Instagram Stories helps you create a sense of urgency around your product launch, sale or event. It also allows viewers to set reminders when the timer lapses so they can shop, check back in and more!

This is especially effective for companies that offer limited-time products or events like sales or webinars. Studies show that consumers are more likely to purchase if they know the item is only available for a short period of time.

To add a countdown sticker in Instagram Stories, start by uploading an image or video to the story and tap the stickers button. From there, you can name your countdown, set the timer, and customize it with your brand colors.

6. Use a Poll Sticker

Instagram polls are a fantastic way to engage with your audience and get their feedback. They’re also a fun way to promote new products and campaigns, as well as gather ideas for future posts.

Whether you’re a brand or a private user, Instagram poll stickers can be a helpful tool to boost engagement on your Stories. These stickers can be used to gauge the interest of your target demographics in a certain topic or product, ask for ideas, and even promote contests!

However, you need to be careful when designing a poll on your story. The question needs to be clear and easy to understand so that your audience can easily respond. It’s also important to ensure that the location of the poll isn’t going to cover up any of your imagery. This is particularly important if you’re using a video for your poll.

7. Use a Swipe-Up Link

Instagram has made it easier to share links with followers in their Stories, which can be helpful for promoting new products and services. These links can be used to direct users to blog posts, podcast episodes, videos, events and more.

Instagram also allows creators to use a link sticker, which lets them place a clickable link on their story without needing to include a link in their bio. However, only verified accounts or those with more than 10,000 followers are able to use this feature.

Food bloggers like @Detoxinista often use this feature to share their recipes with Instagram Stories viewers, directing them to their website so that they can learn more about their brand. This is a great way to increase traffic and generate sales.

8. Use a Reaction Slider

Reaction sliders are a great way to elicit an emotional response from your audience. They make your brand feel more approachable and human, which can lead to loyal customers.

The new Reaction Slider in Instagram Stories is designed to be fun for your followers. It consists of an animated slider with a smiling face with heart eyes emoji.

It’s very easy to use. All you need to do is drag the emoji to answer a question or indicate a level of preference. It’s also a good way to collect feedback on your products or gather ideas for new content.

9. Use a Countdown Sticker

A countdown sticker is an excellent way to get your Instagram followers excited about an upcoming event, product launch, or other exciting news. It also allows your audience to set a reminder on Instagram for when the event will occur.

Studies show that customers are more likely to make a purchase when they know the offer is only available for a limited time. A countdown sticker makes this sense of urgency more prominent, so it’s a great tool for driving sales on Instagram Stories.

When users tap an active countdown sticker in an Instagram story, they get two options: they can receive Instagram reminders or share the countdown to their account. The reminders appear as push notifications on their phones or in Instagram alerts.

10. Use a Swipe-Up Link

Instagram Stories have been a huge success, increasing the average time users spend on the app by almost ten minutes. However, that’s not enough if you don’t have a link that drives traffic back to your site.

Swipe-Up Links are a great way to get your audience to visit your website, sign up for an event, or purchase a product. They also work well when you are promoting a new blog post or podcast episode.

To use the feature, you need an Instagram business profile and at least 10,000 followers. Those with less than that will have to stick with a “link in bio” call-to-action.

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