One of the most important aspects of a successful blog is getting a steady flow of traffic to it. Without it, you won’t be able to build your business around your blog and monetize it.
Fortunately, there are plenty of proven blog post promotion strategies that can help you drive traffic to your blog. In this article, we’re sharing 12 of them to get you started.
Sharing on social media is a crucial part of a successful online marketing strategy. It can help you increase brand awareness, reach new customers and get your content in front of a larger audience.
Shares are driven by a number of reasons, including to build relationships, receive recognition and support causes or brands we care about. Using language that encourages people to share a post can also help build connections and drive more traffic to your website.
One of the best ways to get more shares on your social media is by capitalizing on trending hashtags and memes. These posts can be fun or informative, and are an easy way to attract attention and generate conversation.
One of the easiest and most effective ways to drive traffic to your blog posts is by sharing them via email. In addition to generating more web traffic, email marketing can also help you build your list and generate leads, as well as provide you with valuable data about your subscribers’ interests, behaviors and purchasing decisions.
When sending emails to your audience, use segmentation techniques to deliver relevant content that is more likely to drive click-throughs and increase conversions. This strategy is based on the fact that your readers are most likely to be receptive to a message that is personalized to them.
Pinterest is a powerful way to drive traffic directly to your blog post. It’s a visual search engine with an algorithm that’s similar to Google’s, so if you use the right keywords in your pin titles, descriptions, and boards, you can get your content in front of the right people.
It’s also an important tool for collaborating and fostering brand image. You can create group boards to work with other bloggers and influencers.
When you share your content, be sure to link it back to your blog. This will help you drive more traffic to your blog and increase your search rankings.
It’s also important to make sure your Pinterest profile is well-organized and focuses on the topics your blog covers. Creating multiple boards that focus on different aspects of your niche will allow viewers to find what they’re looking for quickly and easily.
One of the best ways to drive traffic to your blog is by sharing your content on LinkedIn. It is a trusted social media platform and has a large network of business professionals.
You can share your own content through the LinkedIn native publishing platform or republish your articles on LinkedIn via syndication. Using this tactic can help you attract a new audience to your blog and increase subscriptions from LinkedIn.
You can also share other people’s content on LinkedIn, so long as it is relevant and useful to your audience. For example, you can use hashtags to categorize third-party content for your audience and pique curiosity.
As a blogger, you may be wondering how you can leverage Quora to increase your traffic. The good news is that you can repurpose your blog content to help build your Quora presence and drive traffic from the platform.
Start by searching for relevant questions in your industry on the site. Then, contribute valuable answers to help users answer their questions.
You can also share your answers on social media. This will help you gain more credibility as an expert in your field and demonstrate that you have an active online community.
The key is to make sure your profile and bio are optimized and that you’re answering quality questions. This will build a community and encourage others to click on your profile page to learn more about you.
StumbleUpon is a popular discovery tool that surfaces content that users are likely to enjoy. This makes it a great place to share your own blog post or other Web-based content with others, especially those who may not have heard of you.
You can also sign up for their paid discovery option which places your site in front of users that are more likely to stumble your page. It’s not as robust as Facebook’s system, but it does work and can generate some decent traffic.
When submitting a page to StumbleUpon, it’s important to fill out all the information properly. This includes a link, whether or not the page is safe for work, what interest category it falls under and any tags. It’s also recommended to add a comment and leave a rating. This will add more weight to your Stumble and help other users see that the content is worth checking out.
If you have a blog or website, Reddit is a great place to share your content. Users can post anything from articles to images and videos. The site allows users to upvote or downvote content based on their opinion of it.
This system helps Reddit police spam and keep content from gaining too much attention. It also encourages a community-based approach to discussions and content.
To get the most out of this, make sure to familiarize yourself with the rules and etiquette of each subreddit you join. Keeping these in mind will help you avoid getting banned or deleted from a community.
In addition, you should be careful not to spoof other Redditors or use clickbait. This is especially important if you’re trying to build a reputation on the platform.
Sharing on Quora is a great way to drive traffic back to your blog post. The best way to do this is by answering a relevant question on Quora, and then adding a link back to the original blog post at the end of your answer.
Another good strategy is to create and contribute to a Space on a topic related to your industry. These Spaces are like curated pages, or collections of editor’s picks on a specific topic.
If you’re looking for questions to answer, start with the ones that have lots of upvotes (these signals that people like your answers). A popular answer here could lead to thousands of views per day and dozens or hundreds of clicks back to your site.
One of the best ways to drive traffic to your blog is to share your posts on Twitter. It’s a great way to get your content out there and generate a loyal audience who are interested in your blog and may want to subscribe to your email list.
Another effective Twitter strategy for promoting your blog post is to retweet other people’s tweets about your article. Adding a personal thank you in the retweet can also be beneficial, as it shows your followers that their efforts are being noticed.
It can also help you build a strong, trusting network. This can be incredibly helpful for your blog and business in the long run.
Sharing your blog post on Instagram can be a powerful tactic for driving traffic. The image-rich platform has a young and visual audience that loves to interact with images (and videos) on the social media platform.
To get started, download the app and create an account. Once you’ve done that, add a profile photo and bio to your profile.
Captions are also essential, and it’s a good idea to add hashtags for better discoverability.
You can also connect your Instagram to other social networks, like Twitter or Tumblr, so you can cross-post your posts across multiple platforms. The process is slightly different, though.